KNOW YOUR CLIENT

When marketing to the affluent you have to know Who your client is and What they want!

According to Unity Marketing, as the young affluent are now really beginning to earn their wealth they are choosing 'one-time' luxuries - consumables like wines, fashion or vacations.

On the other hand, those consumers over 40 choose investment-type purchases (real estate) or consumables That Will Last or appreciate in value, like art, antiques or a luxury watch.

What this means is that you MUST focus your message to your affluent clients through an attraction-based direct marketing approach!

You must be so attractive in your industry that your clients know that YOU are the one to do business with.

Begin by fine-tuning your tag-line and your message and alter your marketing so that prospects come to you!

By understanding what they use their money for, you will know and appreciate Why they want your services and be better able to communicate your offerings and win a client for life!