You're in business to make mo*ney right? I hope so!
But here's a problem that I find with my small business clients.
They have not learnt to FOLLOW THE MONEY!
There are people that have been in business year after year after year and are struggling to make a profit, or attract the right type of clients.
Yet, they do not do an analysis of their business to find out not what's going wrong (this is a negative focus) however, but WHERE can we find those clients that have more money to spend and WHAT do we need to do to bring in more money faster.
In fact, I don't recommend that the business owner themselves do that analysis as they are much too close to the problem.
Hire a consultant or a coach to go in depth into your business.
Here are some questions that you may need to answer initially:
1. Do I need to move into a more affluent area to attract those clients I want to work with?
2. Do I need to change my business MODEL to do more business with my existing clients?
3. Do I need to focus on one target market rather than a wide cross section of people, thereby being recognized as the expert?
4. Do I need to CHANGE my target market entirely to one that will serve me better?
YOUR ASSIGNMENT:
Look at your business:
- your clients,
- your target market,
- your niche (this is what your focus is),
- your location,
- your business model,
- your revenue structure (how much are you making vs. how much you want to make),
- your lifestyle (is your business providing you with the lifestyle you want)
What do you NEED to do right now to FOLLOW THE MONEY?
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Service Professional Strategist, Chartered Certified Accountant, Published Author and entrepreneur, Sandra Baptist, F.C.C.A., teaches female financial professionals how to make more profit and attract affluent clientele while tripling their time off.
Visit http://www.SuccessfulFinancialWomen.com/ to secure your FREE Special report on the “New Insider's Secrets Revealed To Recession-Proof Your Financial Service Professional or Small Business."
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