What On Earth Is Continuity?

After reading my new report (you can pick it up at http://www.successfulfinancialwomen.com/ ), some people emailed me with questions about "continuity". So let me break down this phenomenon further.

Do you remember the "book of the month" club? Or think of cable TV even?

These are examples of a continuity program.

Or this can relate even to those companies that auto-ship…you know that Proactiv™ infomercial, don't you?

What happens is that you purchase their products once and for a monthly fee they supply you with a set of products every month and they charge your credit card.

Continuity or a forced continuity program (the latter occurs when you AUTOMATICALLY are included in the monthly program unless you opt-out), is when you make a sale one-time and that one sale results in multiple charges over and over again.

Here are some examples I could think of quickly.

* a bookkeeping service consults with you on how to keep proper records and automatically charges you a monthly retainer to keep your books

* you get a facial and massage at a day spa and you are automatically charged $x per month every month for a selection of premium services at a discount

* a limo company picks you up and you are enrolled into their VIP programme where once a month you are driven to wherever you want to go

* a CPA performs an audit for a company, and then enrolls you for the next year into their monthly accounting service ...

You get the idea?

What's important here for YOU, the financial professional, is that your income is GUARANTEED every month!

Once you provide continuous value to the client or customer, they are assured not to cancel!

I guarantee you that continuity will change your life, your bottom line and indeed your bank balance!

Instead of making a sale once, then attempting to find new customers by advertising and marketing, set up a continuity program and make 3x as much profit or more!

Think about the products and services that you offer.

How can you use this model in your business?


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Service Professional Strategist, Published Author and entrepreneur, Sandra Baptist, F.C.C.A., teaches female financial professionals how to make more profit and attract affluent clientele while tripling their time off.

Visit http://www.successfulfinancialwomen.com/ to secure your FREE Special report on the “New Insider's Secrets Revealed To Recession-Proof Your Financial Service Professional or Small Business."