How important is location?

Having moved our office to a more affluent area, I thought it would be good to talk about location for your business.

Yes it's true, people always judge you by how you look.. both personally and in business. So as a professional woman in the financial industry, you should know that you must look like you have your act together, but also the location of your office is very important as well.

When I first started my accounting practice (see http://www.antigua-accountant.com/ ), I worked from home mostly unless I had to visit a client. This was not only exhausting because whereas my client wanted the service, I was the one travelling so many miles per day, waiting on them if they were busy when I got to their office and not having good use of my time.

Then I moved into a house on the outskirts of town that we converted into an office. This was okay for a while but what I noticed is that we never seem to get the 'affluent' clients that we wanted.

We needed to move!

Although I resisted this for a while, I realized that if I wanted to play a bigger game, then I must employ the "BE-DO-HAVE" principles of success.

I must BE the professional I wanted to be, DO what they would do (including having my office in an upscale area which is frequented by the type of clients I wanted to attract) and then I will become the successful professional I wanted to be.