Here's a scan of my latest article in the Business Focus Caribbean magazine that I wrote for the August/September 2008 issue.
(You may not be able to read the article, though).
But here's the point...
I have always written for this magazine because it targets entrepreneurs, small business owners and executives.
This time I had no specific article ready, but the magazine always has a theme. This issue was health.
What would an accountant or service professional strategist know about health unless that's my target?
Nothing!
Here's what I did.
I contacted the editor and request the theme, then I simply tweaked my article for the magazine. This is called repurposing which we talk about in my system as well.
What's important is that you get your name out there as at low a cost as possible to your specific target market. This is a necessary in your Direct Response Marketing approach.
Notice on the bottom right-hand side of the article I have included my bio (about 30-50 words) as well as my website.
This is probably the most important thing you can do.
Here's your assignment:
- Know who you're targeting. Define your market.
- See what magazines or newspapers they read (I actually prefer magazines since they have a longer shelf life than the daily or weekly papers)
- Contact the editor and request their plan for the upcoming issues
- Request if you can send them some articles you have written
- TWEAK the article to whatever the issue is or the season they're in (just make it relevant so they publish it!)
- Make sure that you submit it BEFORE their deadline!!!!!
- Wait for the magazine to come out, then LEVERAGE, LEVERAGE, LEVERAGE.
After a few months of this, you'll be seen and known as the expert in your industry and therefore command higher fees!
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Service Professional Strategist, Published Author and entrepreneur, Sandra Baptist, F.C.C.A., teaches female financial professionals how to make more profit and attract affluent clientele while tripling their time off.
Visit http://www.successfulfinancialwomen.com/ to secure your FREE Special report on the “New Insider's Secrets Revealed To Recession-Proof Your Financial Service Professional or Small Business."
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