According to an October 2007 article in the Phoenix Marketing Insights, there are about 2.5 million households were women are the most influential on financial matters.
Women are becoming richer, as they inherit more through death of spouses or divorce or start more businesses than ever before.
Where are the female financial service professionals in serving this market?
These women need advisers that are willing to educate them and that they can trust to handle their affairs.
Marketing to these women is a whole new ball game...which I help my clients to master.
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