Me and Gene Simmons

I met the Fabulous Gene Simmons of KISS - 'the brand' (and not the band. His words not mine!) at the Dan Kennedy Superconference in Nashville this year.

I also got an autographed copy of his book Sex, Money, Kiss.

He gave us some incredible information on building your own brand. He's a great entrepreneur that has used his band as a spring-board for launching a multi-million dollar empire.

Do some home work on Gene Simmons and Kiss and see how incredible this network spans across the globe.

How many high net worth women are they?

According to an October 2007 article in the Phoenix Marketing Insights, there are about 2.5 million households were women are the most influential on financial matters.

Women are becoming richer, as they inherit more through death of spouses or divorce or start more businesses than ever before.

Where are the female financial service professionals in serving this market?

These women need advisers that are willing to educate them and that they can trust to handle their affairs.

Marketing to these women is a whole new ball game...which I help my clients to master.